@Pixabay

Changes are underway in Bulgaria as amendments to the Law on Consumer Protection aim to tighten regulations in online trade, aligning with directives and regulations from the European Parliament. The European Commission initiated an infringement procedure against Bulgaria due to delays in implementing stricter consumer protection rules, prompting the publication of these amendments for public feedback once again.

@Pixabay

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.